ADVERTISING IN DIFFERENT MEDIA
Television
Children and adolescents view 400 00 ads per year on TV alone.13 This occurs despite the fact that the Children's Television Act of 1990 (Pub L No. 101–437) limits advertising on children's programming to 10.5 minutes/hour on weekends and 12 minutes/hour on weekdays. However, much of children's viewing occurs during prime time, which features nearly 16 minutes/hour of advertising.14 A 30-second ad during the Super Bowl now costs $2.3 million but reaches 80 million people.15
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Tuesday 7 August 2007
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