Young girls

Girls from a young age are targetted by advertising, they are easily influenced as they are concious about their body image. Girls want to look beautiful and from a young age they are shown beautiful women such as barbie which then as they grow become role models of how they would want to look like. Media has a huge impact on young girls during their stages of growing up. "It is evident from examining the literature that familial and social influences have a strong impact on girls' self esteem and body image disturbances. Studies suggest that the yearning to become thin or maintain a certain body weight has been established in girls as young as age 7 or 8.[4] In an interview conducted among 8 year-old girls, "they agreed that they wanted to be thin, both now and when they grew up[;] when asked whether they worried about how they looked, they said they worried about getting fat." Taken from http://www.ecclectica.ca/issues/2006/1/index.asp?Article=26