Advertising effects to children in other countries

Research on Television viewing of children in India
The west has a strong body of research on television viewing and also on how advertising on television affects children…but in India we have few reliable surveys on the subject.
One such rare survey on television viewing in India was carried out by the Mumbai Grahak Panchayat and funded by Consumers International Federation, a consumer body with affiliations with over 250 consumer organisations from all over the world. The survey was carried out in Mumbai and 1000 children in the 5-15 age group were sampled along with 300 parents. Four out of five families interviewed had a cable connection.
Children were easily influenced
The findings would make any food advertiser jubilant because it was found that testimonials by stars, and tacit promises of academic success on consumption of the advertised food went down well with kids. The survey revealed that that 33.3 per cent of the children felt that they would become successful or would score better marks by consuming the advertised foods, while 23.3 per cent of the parents believed the same.