Advertisements for foods high in fat, sugar and salt have been banned by Ofcom during or around TV programmes made for children, or programmes that would particularly appeal to seven to nine year olds, since the start of this month.
Restrictions are due to be extended to children aged up to 15 next year, along with an outright ban on promoting junk food on dedicated children's channels.
'Greater influence'
CAP said there was no need for similar restrictions on ads in non-broadcast media.
A committee spokesman said: "All of the limited evidence that exists for the effect of advertising of food to children relates to TV and not to other media."
He added it was appropriate for broadcasters to face tougher rules because of the greater influence of TV.
Other groups that signed the letter to Ms Flint were the National Heart Forum, National Consumer Council, National Children's Bureau, National Federation of Women's Institutes, Diabetes UK, Sustain and Netmums.
Saturday 12 January 2008
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