Saturday, 7 July 2007

Children's body images being effected by adverts

''Media's Effect On Girls: Body Image And Gender Identity

Did you know?

Gender identity begins in toddlerhood (identifying self as a girl or boy) with gender roles being assigned to tasks early in the preschool years (Durkin, 1998).

A child's body image develops as the result of many influences:


A newborn begins immediately to explore what her body feels like and can do. This process continues her whole life.
A child's body image is influenced by how people around her react to her body and how she looks.
A pre-adolescent becomes increasingly aware of what society's standards are for the "ideal body."

Media's Effect on Body Image
The popular media (television, movies, magazines, etc.) have, since World War II, increasingly held up a thinner and thinner body (and now ever more physically fit) image as the ideal for women. The ideal man is also presented as trim, but muscular.''

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