Wednesday 4 July 2007

what ASA say about advertising

If you click on the title it will show links to what ASA (advertising standards authority) think Television plays a big part about advertising and how it has to be controlled. They have to control adverts as evrything has to have rules, terms and conditions. The question is are adverts still having negative effects on childrens body image even though they are not meant to?!

Below are some views of how people think advertising is effecting children from the ASA site you can find out more if you click on the title it will take you directly to the site...

because most of the children that come through to
us are out in the streets or stuck in front of the television.”
SOCIAL WORKERS/FOSTER PARENTS

“... there seems to be so much arguing and, you know, aggression and violence,
and if these programmes are on when children are around ... though they’re not
actually watching it ... they will be aware of what’s going on in the room and
certainly will take in what’s on the television ...”
SCHOOL STAFF

Toys, merchandising or ‘themes’ considered disruptive were often banned
from nursery or classroom in primary schools, examples including WWF and
Power Rangers.

Some thought football was a negative influence on the primary age group,
because loyalty to one team bred antagonism and aggression towards others, and
because it could encourage anti-social behaviour such as spitting and swearing.
Sometimes pop icons exerted negative influence by overtly acknowledging their
drug culture, as with Oasis and Robbie Williams:

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